According to IBM, ‘‘we’re now creating 2.5 quintillion bytes daily ~ so much that 90 per cent of the data in the world today has been created in the last two years alone.’’ Sifting through data to find the useful stuff is a skill being employed by a lot of marketing companies. One such firm that employs data analysis within its arsenal and turns it into useful, understandable marketing material is Leeds based Communisis. It describes itself as a channeller of “customer communication disciplines to design, produce and deploy any communication campaign from top to bottom.”
http://www.shareworld.co/index.php/share-spotlight/september-12-2013/
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